I see that Heathrow's passenger numbers fell very badly over the Olympic July and August with folks either deciding to stay home or postpone UK travel plans. All perfectly understandable with the Olympic 'family' certainly not making up the numbers, no matter how many hockey sticks, javelins, etc, BA flew in. By the way, I loved that BA 'down your street' TV advert and yes, loved watching the Jumbo swoop down my St Dunstans Road on my pc.
For all the people who chose to stay home, the Games have largely been a huge success. According to research directed by my colleague Alan Love of Choice Insight, four fifths of British adults were involved in the Games in some way and found them to be much better than expected. Not surprisingly sales of sports good were up over the Olympics with good old football shirts leading the way after the Euro 2012 and the new season launching yet another batch of 'must have' season's kit. More surprisingly, I read that the wedding business has suffered this summer as couples have postponed their nuptials due to the footie and the Games. Now we know where our priorities lie !
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